The Michel Herbelin French Watchmaking Studio introduces its new ambassador, French skier/skipper Aurélien Ducroz.

Two-time world freeride skiing champion and four-time Verbier Xtreme winner, this charismatic sportsman is also a veteran sailor who has made documentaries about his adventures in the mountains and at sea.

Aurélien Ducroz epitomises French excellence with his stellar track record as a prize-winning skier and skipper, embodying Michel Herbelin’s watchwords passion, perseverance, and exceeding one’s limits.


A young mixologist, with a mix of elegance and know-how.
Guillaume has become an expert in the art of creating, revisiting and adapting cocktail recipes for the last 14 years.
He been awarded First Place in the most famous international cocktail competitions, He has worked at in the bars of the French biggest houses. Teacher in his specialty at Ferrandi Paris – prestigious French school of gastronomy & hotel management.

To celebrate the 30th anniversary of the Newport collection, Guillaume Guerbois created the first Michel HERBELIN cocktail, ” ‘Blue is the Newport’, at the Basel show.


Sophie Dorn
Her talent : Model and self-taught personal image advisor

Sophie is living her best life juggling love, motherhood and her professional and personal lives. We love that she inspires women with her innate sense of style and natural look.

Emilie Grison

Her talent : portrait artist and colourist

6 years ago on the spur of the moment, Emile took some brushes and started to paint.

A teacher to young people with special needs, painting has now become an essential way for Emilie to express herself. Her paintings mirror her own image, full of sparkles and colours.

Emilie is a keen football supporter. She has already painted portraits for famous footballers, including Yoann Gourcuff, Ramy Bensebiani and Kylian Mbappé.


Charlotte, watchmaker Michel HERBELIN

At the age of 18, Charlotte chose to move towards watchmaking by integrating the renowned school in this area in Franche-Comté. She joined Michel HERBELIN and she was hired to work in after-sales service and at the Atelier as a watchmaker.

Assembling, hands setting, control, precision and mastery of watch parts have been a part of everyday life for over 5 years.
She is proud to represent the new generation of a watchmaking house that is proud to have a heritage spanning 70 years.

Bruno, watchmaker Michel HERBELIN

Bruno has been part of Michel HERBELIN for more than 25 years. Firstly, he joined the workshop at Michel HERBELIN then he joins the after-sales service at Michel HERBELIN as part of a qualification contract with one year of continued education.
During this time, Bruno’s workshop manager passed on to him his watchmaking craftsmanship and expertise. Bruno succeeds him to become Head of After Sales Service in 2005, he transmits his technical and unique watchmaking knowledge to the new generation.


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